Packaging – be it in the form of box packaging, carton packaging, or parcels – performs an essential role for any business that sells tangible products of any kind.
Whether you sell your product through a physical store or an online business, your product packaging must be able to effectively perform two vital functions:
- Firstly, it should be able to keep the product secure – this is the package’s form.
- Secondly, it should be able to add value to your product – this is the package’s function, and is usually exercised through choosing the right logo and packaging for your product. It should be able to communicate essential information while marketing your product.
Function versus Form
In architecture, a common argument that is used is ‘form follows function.’
This argument means that the exterior design outline of any building should be a representation of its internal functioning.
In terms of packaging, this can mean that the exterior (package design and logo) should be an echo of the interior (the actual product). This mantra is used by numerous companies that provide services related to packaging in Australia.
So, how to come up with a logo packaging design that supplements the product?
Developing your brand
Branding development is an area of immense focus for many businesses, especially newly-established ones.
Branding development comprises several visual assets, including logos, color palettes, fonts, and other imagery types. All these elements are created to reflect your brand’s morals, message, and, of course - its product.
In other words, combining your branding components with your packaging allows you to show off what is inside the package boxes – form is being followed by function.
Tips about logo packaging
Creating customizable packaging with logos is an enjoyable process and a highly effective method to maximize your creativity.
The best part is that you can experiment to your heart’s content until you come up with something that perfectly portrays your brand.
The following tips will help you during the designing phase:
Before you start, ask yourself about the type of canvas you want.
For instance, would you prefer a white and plain layer; a stable gradient or color; a simplistic, brown, cardboard-like texture, or a classy, leathered one.
Your brand’s colors are something that you decide long before you consider designing the logo packaging for your business.
But your chosen texture might also be a factor in the colors that you decide to go with. For instance, a combination of craft and white will give you a look that is not only subtle and delicate but also elegant.
We will recommend starting with a black canvas when designing packaging for products. Black is a color, long linked with elegance, power, and luxury.
If you wish to make a lasting first impression, go with black canvas for packaging products.
Sometimes, the packaging box might be small, limiting you in terms of space.
However, if you know what to do (or, rather, don’t do), with space, this limitation might turn out to be a blessing in disguise. You can create hierarchy and emphasis by bringing your packaging design parts closer together.
For instance, a slogan in bold grabs the reader’s attention and compels him to continue reading ‘downwards.’
"I liked them because they are strong, do the job, and what I need for my company and they arrived on time."
By designing packaging with your logo, you can make yourself stand out from your competitors and appear professional.
If you are looking for premium, effective and customized logo packaging, feel free to visit http://PakCo.com.au/ and choose from the vast range of logo packaging designs.
To find out more email the team at PakCo at firstname.lastname@example.org. Or speak to us by calling: (03) 9751 7977.
Find out more about our product packaging design services through our other articles below:
- Design a package
- Packaging designs
- Company branded packaging
- Graphic design for packaging
- How to design packaging